Blockchain came into the world from e-currencies as methodology of creating a secure, incorruptible, non-centralized, transactional process. In other words, block chain could be described as a distributed banking ledger system with peer-to-peer exchange tracking and recording. This origin provides the basis for why block-chain technology is arguably not very sensible for ticket sales. If block chain is used for immutable transactions such as buying a fixed item in a one off clear value exchange where the ledger recording of something specific and structured is needed, then great. However, a ticket sale is a promise of something to be given in the future, but the transaction takes place upfront, and more importantly, the definition of the transaction can change. The ticket prices change, the event locations change, the owner/attendee can change, even the event line up and subject changes. Therefore, the description of a ticket sale is more accurately described as a declaration of trust to deliver something of honest perceptual value equivalent to the ticket price. The main issue is that the attendee using the ticket can change destroying the immutable aspect of the block chain process. Using this immutable aspect of block chain transactions as an argument for being a good thing for ticketing because it would stop ticket touting, is also flawed. As mentioned earlier, this is flawed because in reality each ticket could be passed onto any number of people before it is used at the event. You could use block chain to track all of these exchanges but that would mean the one ticket identifier would have to be used multiple times for each ticket before being converted into an actual attendance at an event. This creates a huge overhead in ledger management inside each block chain that illustrates why ticket management and anti tout processes need to be tackled far more from the perspective of fairly allocating tickets from the start, ensuring tickets are not untethered to an attendee before the last possible moment (if ever), and tracking all the exchanges through a centralized system to ensure fair ticket pricing. This will ensure the honesty of the value exchange promise is kept.
Where block chain has huge potential in the event industry is around the contractual process of making an event happen. The contractual process between all of the participants could be made far more efficient and clear using block chain. This would then speed up and simplify the event creation contractual process that could potentially increase the entire market size through the efficiency improvements gained from this.
For example, block chain technology could be used for the contracts between an agent, artist, promoter, venue, even fan (as a collective of people), contractually setting up the monetary return based on a pre-agreed and tracked service value as well as market access value. This could represent a huge shift in the way the industry works because it could open up this market to everyone who can help, and not just the people who have it tied down though draconian methods, contracts and manipulations paving the way for a far more open market.