That Dirty Word- Data!

Your old trusted friend the mailing list, could soon become one of the biggest sources of risk to your business if you don’t take some action now.  Most of you will have heard about GDPR, how it’s going to affect using consumer data and the usage of your fan email addresses. It has been a topic of conversation at many of the recent music events including SXSW, Music Connected and this week’s Sandbox Summit in NYC, both in speaker panels and later a key topic over beer.

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Around the World in 18 bars @ SXSW

Whilst at SXSW, I decided to see what the world had to offer me. Lots of artists here appear to be supported by their governments in helping them to export their wonderful music. These trade bodies have hired boats, bars and houses In Austin to host showcases, parties and general debauchery. Rude not to join in, right?

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How to Own Your Own Fan Relationships

14th March 2018 – from SWSW, Texas

What a day, Lyor Cohen providing a keynote to the opening to SXSW Music. The whole day had a common thread: own your own fan relationships, and yet, again and again the constant contradiction between artist survival seems to get in the way of this mantra sung by so many of the industry leaders.

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What a Week

It’s been an amazing week at Openstage HQ.  Sometimes when you are waiting for something to happen it can be like waiting for a bus in the rain, with the only belief in a strong proposition as an umbrella. When your self belief and patience is at its wits end then, suddenly, three buses turn up at once.  That summarises this last week in a nutshell for me.

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In the generation of streaming how did The Wombats climb to the top of the charts?

Signed The Wombats Album Cover

A fantastic album and an army of loyal fans is a great start!

Openstage is delighted that we were able to play a part in marketing the album and supporting The Wombats social media campaign to produce a week their fans won’t forget in a hurry.

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Block chain being used for tickets. Why it does not necessarily make sense.

Blockchain came into the world from e-currencies as methodology of creating a secure, incorruptible, non-centralized, transactional process. In other words, block chain could be described as a distributed banking ledger system with peer-to-peer exchange tracking and recording. This origin provides the basis for why block-chain technology is arguably not very sensible for ticket sales. If block chain is used for immutable transactions such as buying a fixed item in a one off clear value exchange where the ledger recording of something specific and structured is needed, then great.

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