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Why knowing who and where your fans are can make the difference in marketing

Fan Map

One notion that we often find repeated in our many conversations with successful managers and music marketeers is that the momentum of a given artist began in one post code or another or that there was a targeted effort in a specific location that sparked the initial buzz that drove a project forward.

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That Dirty Word- Data!

Your old trusted friend the mailing list, could soon become one of the biggest sources of risk to your business if you don’t take some action now.  Most of you will have heard about GDPR, how it’s going to affect using consumer data and the usage of your fan email addresses. It has been a topic of conversation at many of the recent music events including SXSW, Music Connected and this week’s Sandbox Summit in NYC, both in speaker panels and later a key topic over beer.

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How to Own Your Own Fan Relationships

14th March 2018 – from SWSW, Texas

What a day, Lyor Cohen providing a keynote to the opening to SXSW Music. The whole day had a common thread: own your own fan relationships, and yet, again and again the constant contradiction between artist survival seems to get in the way of this mantra sung by so many of the industry leaders.

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Block chain being used for tickets. Why it does not necessarily make sense.

Blockchain came into the world from e-currencies as methodology of creating a secure, incorruptible, non-centralized, transactional process. In other words, block chain could be described as a distributed banking ledger system with peer-to-peer exchange tracking and recording. This origin provides the basis for why block-chain technology is arguably not very sensible for ticket sales. If block chain is used for immutable transactions such as buying a fixed item in a one off clear value exchange where the ledger recording of something specific and structured is needed, then great.

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