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That Dirty Word- Data!

Your old trusted friend the mailing list, could soon become one of the biggest sources of risk to your business if you don’t take some action now.  Most of you will have heard about GDPR, how it’s going to affect using consumer data and the usage of your fan email addresses. It has been a topic of conversation at many of the recent music events including SXSW, Music Connected and this week’s Sandbox Summit in NYC, both in speaker panels and later a key topic over beer.

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