Ticketmaster’s decision to shut SeatWave and Get Me In! was greeted by a polite ripple of applause from music fans rather than the kind of whooping that might be reserved for their favourite artist coming on stage. Was this decision a bold one? Or was it a straight forward piece of strategy designed to make them more money? At first look Ticketmaster have decided that the secondary market is more trouble than it’s worth. Industry sources say that TM have been planning to shut down Seatwave and GMI! for over a year.
With secondary ticketing being the bane of live music fans for many years, today’s announcement from the ticketing giant, Ticketmaster, is literally music to our ears! Pardon the pun.
Having suffered too long at the hands of GetMeIn and Seatwave amongst others, hardcore fans or, as Openstage like to call them, Superfans, have been paying way over the odds to see their favourite artists or, in many cases, priced out of the market all together.
Our Director of Sales, Rob Sealy says ... We've all heard the rumour about it coming home and yes this time, more than any other time (sorry), it may be true.
Really interesting BBC article here about the future of music and more specificially about streaming being able to advise artists where they should tour
This got me thinking ...
Take a look at our view on how music fans want to engage with artists in the 21st century https://www.musicbusinessworldwide.com/does-the-21st-century-music-industry-need-fan-clubs/
By Sam Barlow
14th March 2018 – from SWSW, Texas
What a day, Lyor Cohen providing a keynote to the opening to SXSW Music. The whole day had a common thread: own your own fan relationships, and yet, again and again the constant contradiction between artist survival seems to get in the way of this mantra sung by so many of the industry leaders.
It’s been an amazing week at Openstage HQ. Sometimes when you are waiting for something to happen it can be like waiting for a bus in the rain, with the only belief in a strong proposition as an umbrella. When your self belief and patience is at its wits end then, suddenly, three buses turn up at once. That summarises this last week in a nutshell for me.