<< Back to Blog

Why knowing who and where your fans are can make the difference in marketing

Fan Map

One notion that we often find repeated in our many conversations with successful managers and music marketeers is that the momentum of a given artist began in one post code or another or that there was a targeted effort in a specific location that sparked the initial buzz that drove a project forward.

... read more
<< Back to Blog

Ticketmaster - the strategic move ...

Openstage.com making music fair

Ticketmaster’s decision to shut SeatWave and Get Me In! was greeted by a polite ripple of applause from music fans rather than the kind of whooping that might be reserved for their favourite artist coming on stage. Was this decision a bold one? Or was it a straight forward piece of strategy designed to make them more money?  At first look Ticketmaster have decided that the secondary market is more trouble than it’s worth. Industry sources say that TM have been planning to shut down Seatwave and GMI! for over a year.

... read more
<< Back to Blog
<< Back to Blog
<< Back to Blog