One notion that we often find repeated in our many conversations with successful managers and music marketeers is that the momentum of a given artist began in one post code or another or that there was a targeted effort in a specific location that sparked the initial buzz that drove a project forward.
Ticketmaster’s decision to shut SeatWave and Get Me In! was greeted by a polite ripple of applause from music fans rather than the kind of whooping that might be reserved for their favourite artist coming on stage. Was this decision a bold one? Or was it a straight forward piece of strategy designed to make them more money? At first look Ticketmaster have decided that the secondary market is more trouble than it’s worth. Industry sources say that TM have been planning to shut down Seatwave and GMI! for over a year.
Our Director of Sales, Rob Sealy says ... We've all heard the rumour about it coming home and yes this time, more than any other time (sorry), it may be true.
Really interesting BBC article here about the future of music and more specificially about streaming being able to advise artists where they should tour
This got me thinking ...
Take a look at our view on how music fans want to engage with artists in the 21st century https://www.musicbusinessworldwide.com/does-the-21st-century-music-industry-need-fan-clubs/
By Sam Barlow