Ticketmaster’s decision to shut SeatWave and Get Me In! was greeted by a polite ripple of applause from music fans rather than the kind of whooping that might be reserved for their favourite artist coming on stage. Was this decision a bold one? Or was it a straight forward piece of strategy designed to make them more money? At first look Ticketmaster have decided that the secondary market is more trouble than it’s worth. Industry sources say that TM have been planning to shut down Seatwave and GMI! for over a year.
With secondary ticketing being the bane of live music fans for many years, today’s announcement from the ticketing giant, Ticketmaster, is literally music to our ears! Pardon the pun.
Having suffered too long at the hands of GetMeIn and Seatwave amongst others, hardcore fans or, as Openstage like to call them, Superfans, have been paying way over the odds to see their favourite artists or, in many cases, priced out of the market all together.
Really interesting BBC article here about the future of music and more specificially about streaming being able to advise artists where they should tour
This got me thinking ...
Blockchain came into the world from e-currencies as methodology of creating a secure, incorruptible, non-centralized, transactional process. In other words, block chain could be described as a distributed banking ledger system with peer-to-peer exchange tracking and recording. This origin provides the basis for why block-chain technology is arguably not very sensible for ticket sales. If block chain is used for immutable transactions such as buying a fixed item in a one off clear value exchange where the ledger recording of something specific and structured is needed, then great.